Transformation of Model of Relations between Authorities and Media of Rostov Region in 1985—1991

The prerequisites for the formation of a modern model relations between regional authorities and print media in Rostov region, as well process evolution these from 1985 to 1991 is discussed article. author singled out two characteristic stages, carried their study, revealed characteristics features. results comparative analysis are presented on number fundamental parameters, such degree independence editorial teams choosing an information agenda, administrative legislative control by party leadership. Particular attention paid historical context, peculiarities development institution itself. novelty study seen fact that comprehensive relationship materials region has not been previously out, unpublished archival documents have introduced into scientific circulation. It established 1991, horizontal ties had arisen strengthened Don media, new approaches interaction with state began take shape. A generation professional journalists who were actively involved politics (they elected representative bodies power at various levels), commercial advertising began.